Facebook has a new logo (but the app will look the same)

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"Over the coming weeks", Lucio says, "we will start using the new brand within our products and marketing materials, including a new company website". And no, there's no reason to freak out. The company said the new brand would appear on Instagram, WhatsApp and its other offerings. All sites will now have "from FACEBOOK" in the new logotype below their main logos.

Notably, the new logo won't replace the existing logo for the social-media service named Facebook - it's for the corporate parent of Instagram, WhatsApp, and Facebook. Soon, that language will feature the new logo, too. "Unlike other organizations who've created new "meta" brands to bring structure to their expanding offerings, like Alphabet over Google", Collins says, "Facebook has placed a bet that the equity and goodwill of the original Facebook app name can now move upstream as the organizing brand for everything they do". This posed a unique design challenge.

To be clear - it's a fearless new corporate logo for Facebook the company, not Facebook the app, designed to create clarity and distinction. "We're introducing a new company logo and further distinguishing the Facebook company from the Facebook app, which will keep its own branding".

Facebook first starting explicitly noting its ownership of services like Instagram and WhatsApp earlier this year - a bid towards transparency to users who might not be aware of which tech companies own what services. Though the font and the capitalization will be consistent, Facebook will use different colors for the logo depending on where it's applied.

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The idea of the new branding is to make it clear which products come from Facebook.

Last year, Instagram's co-founders Kevin Systrom and Mike Krieger both left Facebook, which bought their company in 2012.

USA senator Elizabeth Warren, who is campaigning to run as the Democrats' presidential candidate, tweeted: "Facebook can rebrand all they want but they can't hide the fact that they are too big and powerful". According to him, when the users know about the company, it improves the image of the company.

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