The current legal age to buy e-cigarettes in the United States is 18, but there have already been moves to increase the age at which it's legal to purchase tobacco products.
"These benefits are unacceptable", explained Juul CEO K.C. Crosthwaite, according to CNBC, "and that is why we will have to reset the vapor class in the USA and gain the rely on of modern society by doing work cooperatively with regulators, attorneys standard, community wellness officials, and other stakeholders to battle underage use".
Federal officials are expected to soon release their plans to remove most vaping flavors from the market to combat the surge in underage vaping. Those products are blamed for soaring rates of underage use by USA teenagers. But there is little research on their long-term health effects.
The company in October suspended sales of its other sweet flavors, such as mango, creme, fruit, and cucumber.
The U.S. Health and Human Services announced on September 11 that the Food and Drug Administration (FDA) would finalize a policy in the coming weeks that would clear the market of unauthorized, non-tobacco-flavored e-cigarette products.More news: Messi's dead-ball hattrick puts Barca back on top
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In a statement, Juul Labs' CEO K.C. Crosthwaite explains that the decision is made after several studies published this week at the 2019 National Youth Tobacco Survey found an alarming rise in the number of American teens who tried vaping in recent years. Juul will only sell three flavors in the US, including menthol, Virginia tobacco and classic tobacco.
Vaping is increasingly popular among youth, with a government survey this week finding that more than five million middle and high school students reported using e-cigarettes in the past 30 days, an all-time high.
Vaping critics say menthol must be a part of the flavor ban to prevent teens who now use mint from switching over. A complete ban on e-cigarettes could definitely help teens quit using the products, but would it be enough? "We have a lot of people to look at, including jobs, frankly, because it's become a pretty big industry".
Still, anti-tobacco groups have insisted that any "Tobacco 21" law must be accompanied by a ban on flavors, which they say are the primary reason that young people use e-cigarettes.