Apple reveals another record quarter with $64b revenue in Q4 2019

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Apple reported a small increase of 2 percent in revenues for its fiscal fourth quarter to September to United States dollars 64.0 billion.

This is clearly one of Apple's marketing strategies to boost poor iPhone sales.

Quarterly earnings rose 4 percent to United States dollars 3.03 per share, supported by the ongoing share buyback.

"I don't know every chapter of the book, but I think that will eventually happen", Cook told Reuters. "And they will continue to enjoy all the benefits of Apple Card, including 3 percent cash back on the total cost of their iPhone with absolutely no fees and the ability to simply manage their payments right in the Apple Wallet app on iPhone".

The latest iPhone series logged $33.36 billion in revenue in the quarter ended September, down 9% on the year, the company announced in its earnings call on Wednesday. Apple went on an overdrive advertising scheme prodding customers to buy a new iPhone from Apple by selling an old phone for a discount on the new model.

"Apple is more prepared than previous years to face strong headwinds in China", said Shanghai-based Canalys Research Analyst Louis Liu.

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Mac revenues were also down nearly five per cent to $6.99bn, as buyers likely hold off until Apple refreshes its MacBook lineup with faster Intel chips and an all-new 16in model.

"To find new categories of innovation at these companies that are hitting up against the law of large numbers, you have to really invest to sustain existing categories or add new categories", said Mike Olson, an analyst with Piper Jaffray & Co. On the other hand, Apple reported that it had reached a record high for the services business, which brought in $ 12.5 billion in Q4 (compared with $ 11.46 billion last quarter, and $ 10.6 billion from year to year).

Apple is optimistic about its outlook in China after the iPhone 11 was "extremely well received" in the world's biggest smartphone market, where the USA company has struggled of late. -China trade war which has severely hurt iPhone sales in the Chinese market.

Nikkei reveals via unnamed sources that Apple is "mobilizing suppliers" for the production of three iPhones with 5G support.

We concluded a groundbreaking fiscal 2019 with our highest Q4 revenue ever, fueled by accelerating growth from services, wearables and iPad. Tariffs on imports that would include Apple accessories took effect in September. In addition, Apple is running aggressive trade-in deals that lower upgrade prices for existing iPhone owners in the US.

APPLE HAS CACKLED at investors after reporting record fourth-quarter revenues of $64bn. Earnings per share were $3.03 versus expectations of $2.84.

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