Ironically, Jayne was told he must remove the very tweet that called Blizzard out on their censorship.
Facing considerable pushback from its customers, though, Blizzard may be regretting its decision.
Activision Blizzard, based in Santa Monica, Calif., banned Ng Wai Chung, who plays remotely from Hong Kong, from competing in the company's online multiplayer card game Hearthstone E-sports for one year.
Blitzchung became once furthermore stripped of his prize money. The two casters dived below the desk as soon as Blitzchung made his assertion. Their fears proved understandable, given Blizzard's response.
The ongoing controversy is causing many to wonder where the major United States gaming companies stand on letting their players speak up about politics.
Mark Kern, a video game designer who helped create World of Warcraft, joined the boycott on Wednesday, canceling his subscription to the game. He claimed that if the developers don't give the personal information within 30 days, the European Union will fine them. Hashtags for #BoycottBlizzard have been trending on Twitter.More news: Companies welcome US-China trade truce, warn disputes remain
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A proposal by Hong Kong to permit extraditions from the semiautonomous territory to China sparked the protests, which stem from a danger that Beijing's leaders would watch to systematically fetch apart the freedoms promised to Hong Kong when the feeble British colony returned to Chinese opt watch over in 1997. Many drawings depicted Mei wearing a mask and holding an umbrella, which protesters are now using to protect themselves against pepper spray. The hope for many is for China to ban the character or possibly the game, as they did previously with Winnie the Pooh - resulting in a significant loss of revenue for the publisher. "Blizzard makes a lot of money in China, but now the company is in this awkward position where we can't abide by our values". Pressure from China for Blizzard to act swiftly and harshly.
Some Blizzard employees protested the decision this week too.
Another caster, Simon "Sottle" Welch, said in a separate statement that he supports Blitzchung but will continue with his casting responsibilities. Meanwhile, people are left to question how far Blizzard can go to protect their markets - even if it means striking down on their "equality" narrative. "Blizzard shows it is willing to humiliate itself to please the Chinese Communist Party", he said.
Outrage can still be felt across a range of forums dedicated to Blizzard's products.
"I feel what Blitzchung did was very fearless", Kibler said in the beginning of the statement on his website.