Asda colleagues in Coleraine get ‘Tickled Pink’ for Breast Cancer Awareness Month

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With over 15,000 women diagnosed with breast cancer each year in Australia, and over 2 million women globally, the Breast Cancer Recovery app empowers women during this uncertain and overwhelming time to make clear and informed choices in all areas of their life, and avoid the "Google overload" and confusion that often follows a breast cancer diagnosis. The global burden of the disease is increasing as it is by far the most common cancer in women worldwide. Each year Asda's Tickled Pink campaign continues to have a huge impact on the lives of those affected by breast cancer - raising money via store fundraisers, pink products instore, as well as raising vital awareness of breast cancer. Now we are learning that Nike is stepping up to the plate themselves to produce their very own shoe in honor of Breast Cancer Awareness Month.

Breast Cancer survivor Natalie Guardala, 39, with her two children Odessa, 5, and Allegra, 9. While the breast cancer statistics are overwhelming, the condition can be treated with quicker diagnosis and better medical facilities. One contracts breast cancer due to a combination of factors and it is important to understand the risk factors associated. Awareness plays a crucial role here.

"With breast cancer, it's near and dear to my heart", said Sarah Olsem, who lost her mother to breast cancer.

"It's very expensive to get breast cancer", she said.

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BCAM's history dates back to 1985 when it was founded as a partnership between the American Cancer Society and the pharmaceutical division of Imperial Chemical Industries.

"Our mission with the auto is to create breast cancer awareness, and acknowledge the fight against all cancer", Albuquerque police said in a Facebook post.

For the entire month, the eye-catching vehicle will cruise the streets of Albuquerque, New Mexico to raise awareness. They also aim to encourage people to regularly check their breasts for lumps.

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