The company said it plans to spend $20 million to support the national launch of breakfast. The chain's sales at United States stores open at least a year jumped 2.4% in the first quarter, thanks to higher-priced espressos and frozen drinks, as well as strong demand for its breakfast sandwich value deals.
Wendy's Co.is gearing up to win a much bigger bite of the USA breakfast business with an expansion plan that might boost business in the long run but will eat into near-term profitability.
Wendy's said it will adapt many of its popular items into breakfast fare, so customers will find Frosty cappuccinos, honey butter chicken biscuits and Breakfast Baconators.
"Launching breakfast into our US restaurants nationwide provides incredible growth opportunities", CEO Todd Penegor said in a statement. Adding breakfast at restaurants will mean Wendy's will add 20,000 employees.More news: Green Day, Weezer and Fall Out Boy Announce 'Hella Mega' Tour
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[Photo via Wendy's] Currently, Wendy's breakfast is available in 300 test markets and is slated to become available nationwide in 2020.
McDonald's has long served many breakfast items in its stores nationwide.
"Launching breakfast into our US restaurants nationwide provides incredible growth opportunities", Wendy's President and Chief Executive Officer Todd Penegor said in a statement.
Breakfast foods aren't the only new additions to Wendy's menu.
Penegor suggested adding breakfast would be unlikely. Wendy's held steady its systemwide sales growth forecast and capital spending targets for 2019. Whether they're roasting our favorite bands, bringing back the delicious spicy nuggets, or going head-to-head with Popeyes in a chicken sandwich war, Wendy's is here to be both savage and satisfying.