Here's the iPhone 11 Pro, on the right.
Apple's promised streaming television service - dubbed TV+ - will launch internationally on November 1. The 64GB comes in at $1,199, the 128GB at $1,279 and the 256GB at $1,449 - in a whole array of colours. Apple added an extra camera lens to each model and made some software optimization to make photo-taking better.
Meanwhile, last year's Series 4 has been retired, at least for now, while the Series 3 with Global Positioning System and water resistance, features the Series 5 includes as well, will start from $319.
What are your thoughts on Apple's latest technological advancements?
Apple unveils its iPhone 11 models at a launch event at Apple's headquarters in Cupertino, California, US, September 10, 2019. While iPhone 11, the XR successor features a dual-camera setup, the Pro variants of iPhone feature a triple camera setup with a squircle design. Further, there is a new photos app that curates favorites in a smarter way. According to Apple, it will roll-out the iOS 13.1 on September 30.
M1 will also offer the new 7th generation iPad. In addition to this, Apple Watch holders can now access the Apple Watch Studio which gives users the chance to choose their opportunity to pick their own unique case and band combination. Like the other new models, the iPhone is powered by an "A13 bionic" chip made in-house by Apple and infused with machine learning as well as high-performance graphics and processing capabilities.More news: Rocket Explodes at US Embassy in Afghanistan on 9/11 Anniversary
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The range of choice of an Apple Watch from the Series 5 collection is endless.
Apple has spent dearly - to the tune of hundreds of millions of dollars - to fund its new service, but the pay off is expected to be significant.
The platform will launch with exclusive content including The Morning Show, fronted by Jennifer Aniston and Reese Witherspoon, and See starring Jason Momoa. The UK prices include VAT, while the USA prices are quoted exclusive of sales tax: a direct comparison of pre-tax prices has the UK phones costing £874/$1,061 and £957/$1,162 respectively, meaning Apple is still charging $60 (£49) more in the UK than in the US.
It's also worth noting that once your free year ends you'll automatically be subscribed for a monthly fee of $4.99.
As the Verge pointed out in an analysis of Apple's services business, the cheapest iCloud plan is just shy of a dollar a month - under $12 a year. With a curated catalog that will chart over a hundred games, subscribers can enjoy game-play across a number of Apple devices.