Apple unveils iPhone 11 models, with price cut

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Starting that day, anyone who can access the Apple TV app on their devices can begin subscribing for $4.99/month. The good news, however, is that not only does Apple make it look not almost as bad as the mockups, but it also makes it worth it.

Apple is finally divulging details about its new streaming service, Apple TV+.

Cook also said Apple will begin offering a free one-year subscription to Apple TV+ with the purchase of any new iPhone, iPad, or Mac. The Samsung Galaxy S10's "Infinity Edge" bent display and camera arrangement are one style, while the iPhone 11 Pro is a round-edged rectangle. Apple claims to have massively improved performance with the new chip - 20 per cent faster and 30-40 per cent lower power consumption than previous - through a series of complex tweaks. While the Pro models offer some impressive tech for people hoping for the very most from their photos, for most people, the non-Pro iPhone 11 offers a whole lot of value.

The cameras will also be able to capture 4k video at 60fps across both cameras (i.e. including the wide-capture camera).

"Is there something Apple ain't telling us?"

Apple also gave more details on its Apple TV Plus streaming service, announcing its November 1 launch and showing off trailers for upcoming shows, including the Jason Momoa-led "See".

Cook speaks about the new Apple iPhone 11 during the Apple Special Event in the Steve Jobs Theater Cupertino Calif. Sept. 10 2019
John G. Mabanglo EPA via Shutterstock

For instance, an upcoming software enhancement will let the iPhone shoot nine images with each of its three cameras, every time you take a shot. The front-facing slow-mo video will allow for a new type of selfie, according to Apple, one the company has dubbed "slofie". They are called iPhone 11 Pro and 11 Pro Max. Apple is also expected to launch the new Watch Series 5 along with the HomePod Mini smart speaker powered by Siri.

And as is its practice, Apple cut prices on some existing phones: The base model of the iPhone XR is now $599, while the iPhone 8 is reduced to $449.

An interesting question is where Apple's new streamer might fit into an ordinary consumer's budget, especially as they ditch a cable package and start mixing and matching, signing up for various streaming services old and new. It also works with the Smart Keyboard and Apple Pencil and includes Apple's A10 chip-making it created to power the new game subscription service, Apple Arcade. The iPhone 11 gives you that plus a new wider option.

Apple TV+ is a part of the Apple TV app, which is available on iOS and Apple TV.

Even with Apple's marketing brilliance, though, you can only persuade so many people that they need to spend money on things they don't really need.

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