Why Some People Are Boycotting Equinox


Fitness chains SoulCycle and Equinox on Wednesday sought to distance themselves from a fundraiser for U.S. President Donald Trump reportedly in the works by their billionaire owner, real estate executive Stephen Ross.

In a joint statement Wednesday, Equinox and SoulCycle said they do not support the fundraiser and downplayed Ross's role with the brands.

In Southern California, Ross' Related Companies owns and manages billions of dollars worth of real estate, including the now under construction Frank Gehry designed The Grand, a highly anticipated landmark development that will complement the adjacent Disney Concert Hall and connect with the nearby arts and cultural institutions through Gehry's distinct design.

"It's unbelievable you have to - you support a presidential candidate who happens to have won in a major party, and you have to explain yourself", Kilmeade groaned.

And Miami Dolphins player Kenny Stills also called out Ross.

Ross has defended the fundraiser.

Apparently, hundreds of members of the health clubs for New York's elite have inundated the company with canceled memberships, and calls for boycotts and protests, multiple sources said.

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"We joined this gym because we believed it shared our values. Mr. Ross is a passive investor and is not involved in the management of either business".

Several senior members of the administration, party and campaign are scheduled to appear, as are some Trump family members, according to invitations obtained by The Post.

"Everyone who cancels their Equinox and SoulCycle memberships, meet me at the library. bring weights", tweeted model Chrissy Teigen, who is a vocal critic of the United States president.

Tickets to that event range from $5,600 per couple to attend the general reception, $11,200 per couple for the VIP reception and $35,000 per couple for a photo opp. Money raised at the fundraiser will be donated to the president's 2020 fundraising committee, Trump Victory, and the Republican National Committee.

"I always have been an active participant in the democratic process", Ross said to a Bloomberg reporter.

Shannon Coulter, founder of the #GrabYourWallet movement, which urges Americans to stop shopping at companies connected with Trump, tweeted that she was adding SoulCycle and Equinox to the boycott list.