Subway hops on the plant-based bandwagon

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The entire sandwich itself will not be plant-based as it will be served with provolone cheese and grated parmesan cheese, but Subway is excited to offer a meatless option. The plant-based, protein-packed meat substitute has been showing up on grocery shelves and in some of our favourite fast-food joints in Canada.

Beyond Meatball Marinara Subs will be available at 685 participating Subway restaurants in Canada and the U.S. beginning this September, and they'll only be on the menu for a limited time. Subway's Beyond Meat meatballs are meant to look and taste like the real thing, and I'm thoroughly convinced so far. "Our guests want to feel good about what they eat and they also want to indulge in new flavors", Len Van Popering, Subway's Chief Brand and Innovation Officer, said in a statement.

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Plant-based meat alternatives have seen booming interest from consumers and restaurants, supporting startups such as Beyond Meat and its competitor Impossible Foods Inc., and even sparking interest from veteran meat companies such as Tyson Foods Inc. and Perdue Foods. In the last month, the sandwich chain has launched Halo Top milkshakes and rolled out King's Hawaiian bread at Subway locations. The Subway brand provides an alternative to traditional fast food offering guests billions of sandwich, salad and wrap combinations.

Subway® is a Registered Trademark of Subway IP LLC. And that's not the only breakfast staple the plant-based company is trying to reinvent.

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