Speaking to The Verge, Zack Reneau-Wedeen said several factors will be taken into consideration while deciding the podcasts that surface firsts in the search results. They occupy a separated, scrollable row of cards under a new bold font "Podcasts" heading.
The Google Assistant will also begin to suggest podcasts in response to commands like "Hey Google, play a podcast about Marie Curie" later this year. The feature is live right now on the web version of Search for users in the United States searching for topics using the English language. Text next to that showcases the total playback time a user should expect from the given podcast episode. That's going to change "soon".More news: B.C. murders 'motive': Retired senior Mountie says answers could still come
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Google wants to make it easier for people to find podcasts with its search engine. Earlier this year, Spotify acquired two major platforms - Gimlet and Anchor - who are now among the leaders in the podcast market. Search Engine Optimization, or SEO, is the practice of titling webpages or altering URLs to make them more Google-friendly with commonly searched terms. Google is intrinsically linking those tools with the new in-search features moving forward rather than ignoring the integration opportunity. You also have the benefit of getting your listening progress synchronized everywhere you go. Moreover, the progression of podcast watch will be synced and updated everywhere. The ability to save a podcast or episode directly from web search to Google Podcasts doesn't seem to be present, for instance.
Google announced this week that it is making playable podcasts easier for users to find via Search. It is also still extremely limited in terms of availability. The feature now supports only English language and it is rolled out to the U.S users. Google added audio podcasts to search earlier this year but now it can show podcasts based on the words spoken in that podcast.