Apple Watch leads the smartwatch segment in Q2 2019

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With 5.7 million wearables flogged, the Apple Watch accounted for more than 46 per cent of the market in Q2. Samsung, in second place, sold 2 million units and increased its market share by 5.5%.

So says Strategy Analytics at least, which claims that global smartwatch shipments grew an impressive 44 per cent year-on-year to reach 12 million units in the second quarter of 2019 as "consumers increasingly accessorize their smartphones with fitness-led wearables". A year ago with the Apple Watch Series 4, it debuted the ECG feature which has helped save the lives of many users across the globe.

Unlike the contracting smartphone market, the smartwatch market is still experiencing fast growth, although the absolute volume is still small.

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According to Strategy Analytics, 12.3 million smartwatch units were shipped in Q2 2019 in total.

Apple's growth in the smart watch industry has grown over the years. Apple Watch has fended off strong competition from hungry rivals like Fitbit. Fitbit captured 10 percent global smartwatch marketshare this quarter, slumping from 15 percent a year ago.

Fitbit now accounts for just 9.8% of the smartwatch market, down from 15.2% in Q2 2018. Samsung is now established as the world's number two smartwatch vendor. As Strategy Analytics notes, "Apple Watch remains a long way ahead of the chasing pack" and "the clear smartwatch market leader". The company also managed to post more than a 50% YoY increase in sales as it had shipped just 0.9 million smartwatches in the year-ago quarter. The iPhone, on the other hand, had been a dominant force for Apple and continues to do to a large extent.

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