Prime Day kicks off with Whole Foods deal, Taylor Swift concert

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Today, Wednesday, July 10, Taylor Swift is set to headline a concert exclusively for Prime members. The "Ebay Crash Sale" will take place on July 15-and the deals will get even better if Amazon happens to crash during its big sale date.

Yep. The show is for Prime members only. This year Amazon tapped Taylor Swift, 29, SZA, 28, Dua Lipa, 23, and Becky G, 22, to perform, and it was an incredible night from start to finish. The "You Need To Calm Down" songstress looked fantastic as she dazzled the New York City crowd.

Adding hot new video content that's exclusive to Prime members - such as tonight's Taylor Swift concert live stream - could nudge plenty of fans into becoming Prime subscribers.

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Since its inception in 2015, Amazon's Prime Day has evolved from a straightforward "Black Friday in summer" promotion to an internet-wide shopping festival, with an increasing number of Amazon's competitors jumping into the game with their own sweet summer deals-many without the entry barrier of a paid membership. You can get around the Prime membership by signing up for a 30-day free trial. To celebrate, we've curated a lineup across multiple genres with performances from artists our customers love. Watch her rock the stage above, and be sure to keep an eye out for Amazon's Prime sales starting next week!

Tonight, Swift took the opportunity to underline her grievances. Like Amazon Prime Day, the sale will include daily price drops on specific items.

eBay is competing for online shoppers' attention this month with the launch of its new "Summer Brand Outlet" and a two-week "Hot Deals for Hot Days" event as Amazon launches its two-day Prime event.

As for the sale itself, expect savings on Amazon's Kindle, Echo and Fire products, and smart devices that use Amazon's Alexa assistant.

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