Eight faux pearl barrettes, 100 hangers, and a NASA-powered vacuum later, my Prime Day watch has ended.
Amazon's event has reshaped the dynamics of retail and forced other sellers to join in with discounts and promotions, fueling activity in what had previously been a slow period. This undoubtedly played a key role in helping Amazon beat sales records.
At a warehouse in Shakopee, Minnesota, Amazon workers staged a protest Monday to raise awareness of what they say are unfair working conditions.
Amazon Prime members shopped from 18 countries, and the company signed up more new Prime members on July 15 than on any previous day.
The sale came as Prime Day has reached far greater attention worldwide, after starting as a much smaller sale in 2015. Additionally, both days set the record for most new Prime membership signups in the e-Commerce giant's history, according to Amazon.More news: Crude futures fall after strong build in US oil products stocks
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The 48-hour sale this week was the "largest shopping event in Amazon history" and "surpassed the previous Black Friday and Cyber Monday combined", the company said Wednesday. The top-selling Amazon devices during the event were "Echo Dot, Fire TV Stick with Alexa Voice Remote, and Fire TV Stick 4K with Alexa Voice Remote", according to the press release.
Millions of item were shipped and delivered within one day. It was also the best Prime Day ever for Kindle devices.
Also known as Black Friday in July, Prime Day was the biggest event ever on Amazon for Alexa devices.
Captify found that searches for Best Buy, Walmart and eBay spiked 255%, 130% and 72%, respectively, during Prime Day.
The first day of Prime Day brought a 64% increase in overall retail online sales, and the benefits even reached niche retailers (those with less than $5 million in annual revenue), as they saw a 28% increase in e-commerce sales over the two days, according to Adobe research.