Yep, that's right: she's launching her own makeup brand.
If the looks in the video are any indication of what's to come from Haus Laboratories, expect pigmented sparkly eye makeup, eyeliners ideal for creating Gaga's graphic eye looks, and high-shine lip colors. She adds, "We want you to love yourself". The answer is no. No deal. No message of self-acceptance, no deal.
"This [Amazon collaboration] was so wonderful because this was like, 'Let's make a deal, let's make a deal to change the world with their beauty, '" she explained.
And, if you think the celebrity beauty brand market is overcrowded, then in the words of Mother Monster herself - "too bad". "God gave me this voice for a reason, I don't know why, I ask myself that question all the time, but I'm sure as hell not going to put out a beauty brand that is going to drive insecurity and fear into people", she told the publication.
Gaga opened up to The Business of Fashion in interview about her new beauty brand, admitting that the inspo was based off being a young singer who lived in the East Village of Manhattan and was applying her makeup using drugstore products that were full of color.More news: Floyd Mayweather Dropped During Charity Basketball Game
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It makes sense for Gaga to have her own makeup line, considering the star is known for her outrageous looks both on and off the stage. "I remember watching my mother put her makeup on every morning, basking in the glow of her power to put on her bravest face as the hard-working woman she was".
Boys Noize has previously collaborated with Lady Gaga on her Enigma show, which debuted in Las Vegas for her residency at the end of 2018. "When I was young, I never felt lovely", she wrote on Instagram.
The singer also added it was makeup that "inspired" her to be courageous.
"They said I was just weird, but really, I was just Born This Way", Gaga said.
Kits will be available for pre-orders on July 15, and Haus Laboratories will then officially be available from Amazon in September. A kit with all three will sell for $49.