The new feature, which uses AI to detect potentially hateful comments, comments that may be classified as bullying, or comments that are similar to other comments that have been reported, is aimed at deterring bullying, especially among teens, wrote Instagram CEO Adam Mosseri in a blog post. "We are committed to leading the industry in the fight against online bullying, and we are rethinking the whole experience of Instagram to meet that commitment", said Mosseri.
"This intervention gives people a chance to reflect and undo their comment and prevents the recipient from receiving the harmful comment notification", he wrote. By stripping trolls of their power, without them even knowing, it will enable users to feel more in control of their account. That's why Instagram has been working on two new features to help combat this epidemic.
The company is infusing AI moderation into the platform, which Moseri says has proven quite effective during early tests. It allows people to "restrict" a user, which makes comments on Instagram only visible to the commenter.
Instagram hopes its two new features will prevent bullying in the first place as well as provide tools to those who are being bullied.More news: US Appeals Court Debating Future of Obamacare
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If, however, you need something a bit more effective then there's another feature called Restrict. The bully won't get notified their comments are being restricted or see if you've read their direct messages or when you're active on Instagram. As it turns out, it's not always that simple. In addition, some of these actions "make it hard for a target to keep track of their bully's behavior". Meanwhile Instagram also announced that it will be showing ads to the Explore tab on its app. Instagram said that it plans to introduce ads "thoughtfully" and that users will have control over what they want to see.
Just like any bullying, online bullying is a serious and widespread problem, especially among young folks.
In brief: Online bullying is a familiar issue that plagues every social network, but the Facebook-owned Instagram is fighting to protect the sanity of the platform with an AI that recognizes and flags toxic interactions such as insulting, shaming and disrespectful comments. At the same time, young people are Instagram's most numerous users.