Google is giving social networking another try with Shoelace


After the shutdown of platforms like Orkut, Google Buzz, and Google+ (and the shuttering of messaging services like Allo and Google Wave) it appears that Google is testing out yet another social network, this one called Shoelace.

Even after the shut down of Google+, which was meant to be a Facebook-competitor but it could never quite get to where Google imagined it, the company is reportedly working on another social network.

So, Shoelace is indeed a unique social networking app created by Google. In short, Shoelace looks like a social network that encourages people to spend less time on their phones, and more time doing something, anything in real life.

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The app (available for iOS and Android) is now invite-only, and can only be installed if you've received an invite code. In this sense, it is a bit like Tinder, in that it tries to match you with people with similar interests, and help you organize events around those interests. Not unlike a dating site, users are then "tied" together based on their interests, " like two laces on a shoe". "After installing the app, we ask each user to join a community - which often require verification - to ensure you only attend Loops with people you might want to know", the team said in that same FAQ. "Feeling inspired? You can also create your own activities and add them to the map".

Just think of all the fun you could be having. Share your views with us in the comment box below.

While Google says it plans to eventually bring Shoelace to cities around the U.S., there seems to be no immediate thoughts of launching the service internationally. The app is now available on devices running Android 8.0 and newer or iOS 11 and newer, but you can only get a download link by requesting an invite (and subsequently being approved) through Google.