Amazon Prime Day Becomes a Phenomenon as Rivals Jump In

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Amazon Prime Day 2019 begins July 15 - and runs for two whole days!

Whether you are looking for a new iPhone case, want to stock up on a bunch Nintendo Switch titles (or actually buy a Nintendo Switch, finally), or are hoping to upgrade your analog house into a smart home, Prime Day is the best time of the year in the middle of the year to find what you need for less. Lightning Deals are available every day on Amazon, but they're especially abundant on Prime Day.

Of course, navigating millions of offers is no easy task.

Amazon Prime Day starts at 3 a.m. on Monday, July 15, Eastern Standard Time, and continues until 3 a.m. on Tuesday, July 16.

Can't wait two days to try out all your shiny new tech?

As the name suggests, Amazon Prime Day sale is limited to Prime Members. Available in several major USA markets, Prime Now offers free 2-hour shipping on orders of $35 or more.

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"Consumers have been conditioned by retailers to need a trigger to purchase", said Greg Portell, a lead partner at A.T. Kearney's consumer and retail practice, "Prime Day plants Amazon's flag in the commercial holiday landscape".

For instance, if you own an Amazon Echo you can say, "Alexa, what are my deals" and Alexa will tell you this weekend's exclusive deals. This year, the sale will last for 48 hours.

Before you use Alexa to make a purchase, make sure your default shipping address is the one you want the item sent to.

Amazon doesn't just sell products, it also offers services, including Prime Video, Prime Music and Kindle. That's in addition to other deals on toys, sporting goods and bedding. Amazon India Prime Day sale 2019 marks the third year of the shopping carnival.

McAfee Lab's has also uncovered a phishing kit now being used in the USA and Japan to trick Amazon customers into handing over their personal information.

Additionally, the organic grocery store will also offer more Prime member deals during Prime Day. So far, those include $2 off a rotisserie chicken, buy one, get one free on brown butter cookies and 20% off sliced deli meats (per pounds).

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