(The video of Pelosi was not a deepfake, but instead a low-effort edit of genuine material.) Instead, Facebook resorted to a bunch of confusing half-measures, including inserting links to fact-checking websites and implementing ambiguous procedures meant to limit its reach.
Artists Bill Posters and Daniel Howe partnered with advertising company Canny to make the video.
"Imagine this for a second: One man, with total control of billions of people's stolen data, all their secrets, their lives, their futures", Zuckerberg's likeness says. "Spectre showed me that whoever controls the data, controls the future".
The video doesn't exactly put Zuckerberg or Facebook in a good light, but the Facebook-owned Instagram is declining to scrub it from its service.
An Instagram spokesperson told CNN Business on Tuesday that the site will treat the video "the same way we treat all misinformation on Instagram".
While the video certainly has a few hints that indicate it's a fake - such as Zuckerberg's voice, and the way his mouth moves - it highlights the growing concern over deepfake technology, an artificial intelligence-powered technique that can be used to falsely put words in anybody's mouth, as we see here.More news: Madison Bumgarner upset after Max Muncy homers off him
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A spokesperson told The Sun that Facebook will not be removing the Zuckerberg clip. It's one of several made by the group as part of Spectre, an exhibition that took place at the Sheffield Documentary Festival this week.
Facebook recently came under fire for refusing to block the sharing of a video of US House Speaker Nancy Pelosi that had been doctored to make her appear drunk or impaired.
This particular video has been synthesised from a September 2017 speech Zuckerberg gave about Russian election interference on Facebook (below). In 2018, filmmaker Andrew Oleck posted a video on Facebook that showed what appears to be Zuckerberg stating that he was deleting the social network, fooling some users into thinking it was real, according to Gizmodo.
To create the Zuckerberg "deepfake", Ben-Ami said his company trained its AI algorithm on the original video of the Facebook chief and a video of the voice actor for 12 to 24 hours.
Canny has also teamed up with Posters to create fake videos of President Donald Trump and Kim Kardashian.
So why isn't Facebook taking the video down?. Canny AI recently released another "deepfake" video - a roughly two-minute clip of world leaders singing John Lennon's "Imagine". This whole video did not happen -it was doctored.
In fact, following the brouhaha relating to that fake, Facebook's director of public policy, Neil Potts, told Congress and as well as lawmakers that Facebook would stick with the same policy even if a similarly manipulated video of Zuckerberg showed up on one of its platforms. Upon closer examination, it was revealed that the video had been subtly altered to make Acosta's actions seem more exaggerated.