To be eligible for a ticket, guests will have toenter online and join Build-A-Bear's Bonus Club.
This new system was developed in an effort to reduce the chaos that ensued previous year during the company's first Pay Your Age event that was held on one day.
More than 200,000 guests around the world are expected to receive tickets.
The sale allows customers to buy a stuffed animal for the same price as their age. The store closed its three hours early, leaving many upset that they waited as long as they did.
In the "frequently asked questions" section of the website, the company acknowledged changes in this year's event. People have until June 16 for a chance to get a ticket to the Pay Your Age event.More news: Hungary boat accident: Bodies found in vessel recovery
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Whoever gets a ticket can bring up to two children to a participating Build-A-Bear Workshop at one of two redemption periods during that week.
The 10 lucky individuals who win the birthday party experience, must redeem the prize in the next 12 months.
This year though, shoppers will need to enter a sweepstake to have the chance to take part in the limited offer. however, as an extra incentive, you also can potentially win a birthday party experience.
"Per local authorities, we can not accept additional guests at our U.S. Build-A-Bear Workshop locations due to crowd and safety concerns", the company said in a message on its website past year.