"That's why they're asking guests to order a Whopper meal based on however they might be feeling", said Burger King officials. Playing off of the "I'm not sure who needed to hear this today" meme, Burger King challenges their customers to #FeelYourWay and choose the meal that best corresponds to how you feel that day. The fast food franchise have rolled out a collection of Unhappy Meals "because no one is happy all the time". The meals include; the Blue Meal, the Salty Meal, the Yaaas Meal, the DGAF meal.
The meals come with a Whopper sandwich, French fries, and a drink.
Burger King also released a video to go with the promotion.
Burger King is taking a swipe at McDonald's with it's own not-so-happy meal.
Burger King launched an ad on YouTube showing a montage of people in various emotional states, using the line: "No one is happy all the time". The music also has been changed to be more authentic to the idea that people can have a range of feelings.
MHA issued a news release about its partnership with the fast food giant in which President and CEO Paul Gionifriddo said, "While not everyone would think about pairing fast food and mental health, MHA believes in elevating the conversation in all communities in order to address mental illness Before Stage 4 (when symptoms reach a severe level)".More news: Chase bank draws backlash with 'Monday Motivation' tweet
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Credit to Burger King for wanting to shine a light on such an important subject.
The Takeout's Allison Shoemaker called the "Real Meal" campaign "Burger King's latest publicity gimmick".
Here's a marketing campaign which could have used a little more thought.
Recently, however, the company has been implementing some advances for the 21st century.
The initiative isn't just a jab at McDonald's-it's in collaboration with the organization Mental Health America to raise awareness for Mental Health Month, which takes place during May.