YouTube TV is hiking prices because apparently we can't live without HGTV

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However, the service's price was bumped up to $40 back in February of 2018 to reflect the new channel offerings YouTube TV has received. Of course, the price hike is coming with new content, this time from Discovery, including Discovery Channel, HGTV, Food Network, TLC, Investigation Discovery, Animal Planet, Travel Channel, and MotorTrend.

After the addition of the Turner channels, the missing Discovery lineup became the very clear hole in YouTube TV's offerings and, to be honest, it has been a reason for many prospective users to decide against signing on for YouTube TV. First is that the streaming service is still relatively new, especially taking into account how recently it was made widely available in the US, and it is likely lagging in terms of subscriber numbers.

Although $50/month isn't exactly unreasonable for what YouTube TV offers, it's now significantly more expensive than it was on launch.

If you're an Apple user that subscribes to YouTube TV through the App Store, you're looking at an even higher monthly outlay of $55/month. The new prices are effective immediately for new subscribers, while existing customers will see the new rate on their May bill.

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The service offers live programming (including local network channels) that can be streamed from just about any device, and includes Cloud DVR functionality.

Later this year, YouTube TV subscribers will also get the Oprah Winfrey Network.

The new price takes effect from April 10 for new members, while the revised fee for existing subscribers will come into force after May 13, it said in a blog youtube.googleblog.com post. But at $50 a month, I'm no longer so sure if YouTube TV is a great value anymore.

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