Disney throws down gauntlet in war on Netflix


Disney surprised the market last week by pricing its subscription at $7 a month, while Netflix's most popular subscription costs $13 a month. Despite being the leader in the industry, companies like Disney are setting up their own streaming services, which very likely will have an impact on Netflix's growth.

This year is also expected to see the launch of a streaming television service from WarnerMedia, the media-entertainment division of AT&T acquired in an $85-billion deal.

We already knew that Marvel was going to have a big presence on Disney+, but with yesterday's official unveiling of the upcoming streaming service we got some official news regarding the live-action series, animated shows, and documentaries which are set to hit the small screen once the service gets underway later this year.

Analysts on average expect Netflix to report a 21.6% rise in quarterly revenue to $4.5 billion, which would be its most modest quarterly revenue increase since 2013, according to Refinitiv.

Disney's animated films including the classics such as "Snow White", "Cinderella", "Aladdin", "Beauty and the Beast", "Moana", and "The Little Mermaid" will all be available to stream when Disney+ launches.

Last month, Netflix tried out a mobile-only plan at 250 Indian rupees ($3.63) per month, half its original plans that coast 500 Indian rupees ($7.27). Hotstar boasts of 300 million monthly active users only in India. "We do not view Disney as the competition", he said in his note. "So we've got more work to go do there, but it's something we're highly focused on and anticipate, we'll make more progress in [indiscernible]". "Aside from pay TV, which is losing audience share, there are no other competing platforms that approach Netflix's reach".

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"If Netflix can justify its own value, it can continue to drive the prices higher and I think right now, they provide enough content to certainly justify a higher price", Hargreaves said. ".It just took an incredible position in the zeitgeist where people were talking about and writing about the excitement of a show of the quality of Sacred Games".

The year-over-year growth trend in paid memberships also continues to be lower. The entire library of Pixar will also be available within the year, the company said in a statement.

With the exception of a sizzle reel revealed at the end of the presentation, the company didn't share any footage from the titles that are now filming or have completed filming.

Disney is a proven product, but Apple original content remains untested. She replaced Erik Barmack, who was Netflix's VP of global originals for Latin America, EMEA and India.

But with growth slowing in the USA, there may be more pressure for Netflix to boost its subscriber base internationally.