Burger King removes 'racist' advert of people eating burgers with chopsticks

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It also speaks to social media's increasing effectiveness in policing such missteps.

In response, a version posted to Twitter by Maria Mo, a Korean woman living in New Zealand, has been viewed more than 2.9M times.

Mo, a student at the University of Waikato, told HuffPost she chose to post the video because she was shocked to see it appear on her Instagram feed in the first place.

Last month, a gunman killed 50 worshippers at two mosques in Christchurch, New Zealand.

She added: "While the controversies themselves may come and go, they not only leave a bad taste in the mouth, they leave consumers starting to question whether these adverts are deliberately racist".

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Viet Thanh Nguyen, the Pulitzer Prize-winning Vietnamese-American novelist, shared the clip with the comment "What's worse, this ad or using chopsticks in your hair?" Plus, another one of Burger King's Japanese-branded chicken burgers was described as "tonkatsu", even though "tonkatsu" translates to fried pork.

Several other users agreed with her, saying the ad made chopsticks look "clumsy" and "stupid".

Mo told the HuffPost that she initially found the ad shocking, as it appeared to mock the way chopsticks are typically used to eat traditional Asian foods. "Say no to every single manifestation of it", she tweeted. Last year, Dolce & Gabbana released an ad in China to promote a Shanghai runway show. Dolce & Gabbana removed the videos from Chinese social media 24 hours after posting them, according to NPR.

"Unless there is an official announcement from BK to acknowledge their racism and apologise for the offence it caused, as well as promise to undergo more rigorous diversity training to make sure nothing like this happens again, their pulling the ad is just a measure to cover their tracks and absolutely nothing has changed".

The Instagram campaign was immediately called-out on social media - namely by people of Asian descent - as "racist", "clumsy", "primitive" and "stupid".

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