YouTube Music and YouTube Premium join Google's already available Google Play Music and Google Play Movies services and will be taking on a host of competing streaming platforms in the country. The company's also launching YouTube Premium for Rs. 129 ($1.85) per month: it unlocks access to ad-free YouTube and YouTube Originals, along with YouTube Music.
The paid version will be part of Google's new YouTube Premium service which is available for Rs 129 a month.
Around 250 million people in India watched music on YouTube in 2018 and the platform accounted for 40% of the digital revenues for labels, as per the EY-FICCI report. Google will let you try out YouTube Music Premium for free here and later on you can pay R59.99 ($4.18) per month or R89.99 ($6.27) per month for a family plan. Subscribers of Play Music will continue to have access their purchased music, uploads and playlists. With YouTube Music, you get a dedicated experience built around music videos, albums, artists, and even radio stations. "It's also where over 2 million artists come to share their voices and art with the world", said Google in a release.
Even Amazon Prime Music is also adding more and more regional content into its app to attract the South Indian populace.More news: F1 to introduce 1 point for fastest lap in 2019
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After downloading and installing, Google will ask you to sign in with an email ID. The home screen welcomes you with "recommended music videos", "live performances" and other categories. You can however change this in Settings anytime you want. Recently, it collaborated with AR Rahman for a new show, 'ARRived'. You also get access to exclusive original content that is done in collaboration with creators on YouTube.
Google's YouTube Music will offer local music playlist including Bollywood Hotlist, Upbeat Hindi Retro, Cosmic Indie Pop, Kollywood Hotlist, Tollywood Hotlist and yes, it will give access to global artist such as "Featuring Drake" playlist and several others.
The standard version of YouTube Music comes for free but supports ads, while that's not the case with YouTube Music Premium. The service essentially allows users access to ad-free, offline viewing experience across different YouTube, YouTube Music, YouTube Gaming, and YouTube Kids.
Apart from the vast library of music, the app packs in a feature called smart search for the audiophiles. For instance, you can search for "that rap song with flute". To be sure, Hungama has been offering music videos on its app for a while and Gaana, which is now offering embedded YouTube videos on its app, is also planning to launch its own video library, according to a report by online publication, The Ken.