The viral 'Trashtag Challenge' encourages people to clean up litter


Instead of encouraging social media users to do something potentially unsafe, like choking down a spoonful of cinnamon or sticking a shot glass on your lips to copy Kylie Jenner, an altogether more wholesome viral challenge is spreading across the web. Netizens took up the challenge in good spirit and began cleaning the littered places that needed a makeover.

Thankfully, this one is not asking anyone to do anything risky or stupid, like last year's Bird Box Challenge.

People are encouraging others to clean up litter with the #TrashTag challenge.

We're yet to locate any from the UAE, but, like with plogging (jogging while picking up litter), we're keen to see it catch on here.

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The idea for #trashtag has been around for several years, with one company promoting the idea back in 2015 as a way to protect threatened wilderness areas. With people from all over the world coming together in a cleanliness drive, it is a change the environment beckons.

However, this recent social media challenge that has been making its rounds on the internet is much more wholesome, plus it supports a noble cause! For example, the Ice Bucket Challenge raised $115 million (Dh422.3 million) for the ALS Association, which helps individuals with amyotrophic lateral sclerosis, a progressive neuro-degenerative disease that affects nerve cells in the brain and the spinal cord. It appears that #Trashtag has already become bigger than #Plogging, but whether you're walking, running, biking, or rolling (whatever works!), picking up trash is a great way to make public spaces safer and more accessible.

At least this one isn't so uncomfortable.