Citing an anonymous source, Reuters published a report today saying publisher EA paid Ninja $1 million to play Apex Legends and tweet about it the day after the game launched on February 4. It's definitely not a strategy affordable for every company - and not necessarily one that will fit every game - but paying these streamers likely cost less than the traditional TV advert while arguably reaching a more appropriate audience.
People are always wondering just how money popular Twitch streamers like Ninja are making from their sponsors and now, we finally have a number.
Specifically, it is about the recently occurred leak by Origin itself, through which the new legend Octane and the price of the Battle Pass were apparently prematurely shown.
Respawn also stated that "There's lots of stuff that has been datamined from Apex since launch and is swirling around the Internet." .More news: Four Sniper Elite projects are in the works
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The rep also pointed to a disclosure policy streamers like Ninja were required to adhere to.
It's been teased for the better part of a month, but we're still yet to hear anything about the title's first season of incoming content - but that may be because an initially planned release date has been scrapped. "We do not partner with influencers, agencies, or talent who do not support proper disclosure".
There have always been questions over this sort of sponsored content, particularly when it comes to influencers not disclosing payments, but EA said it has a policy in place to address this.
KitGuru Says: It's possible that Apex Legends would have climbed in popularity even without influencers pushing the game, but why take the chance. Dev had previously worked on Fortnite cheats, but increasingly robust anti-cheat protections and Epic's legal action against cheaters has caused many to jump over to Apex Legends.