Disney pulls YouTube ads in wake of inappropriate child videos on platform


The spokesperson for YouTube followed up with, "We took immediate action by deleting accounts and channels, reporting illegal activity to authorities and disabling violative comments".

Vlogger Matt Watson made the allegations in a video posted on YouTube that has been watched almost two million times. These comments are frequently nothing more than timestamps that direct other viewers to moments of child nudity in videos. Because such videos are mundane and, outside of the spin given by commenting predators, appropriate for advertising under YouTube's AdSense requirements, advertisements for things like Fortnite run before the video starts.

He explained the videos themselves were not sexual, but that commentators had flagged moments when girls appeared in compromising positions - such as performing gymnastics or posing in front of a mirror.

An "extremely low volume" of ads from Nestle were shown on YouTube videos with inappropriate comments, according to a representative for the food maker. A spokeswoman for Nestle SA also disclosed yesterday that it will be cutting ties with YouTube which is owned by Google. Pre-roll ads are the short commercials (often skippable) that play before videos. "I have made a twenty [minute] Youtube video showing the process, and where there is video evidence that these videos are being monetized by big brands like McDonald's and Disney".

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In a statement to GameCentral, a YouTube spokesperson said: 'Any content - including comments - that endangers minors is abhorrent and we have clear policies prohibiting this on YouTube. "There's more to be done, and we continue to work to improve and catch abuse more quickly", she added. The company has also removed more than 400 accounts of some commenters on these videos, as well as some videos it believed may be putting young subjects at risk. The spokeswoman also went on to mention, in reference to Watson's video, that total ad spending on the videos mentioned was less than $8,000 within the last 60 days, which YouTube plans to refund.

YouTube has since spoken out on the matter, with a spokesperson claiming, "when we find content that is in violation of our policies, we immediately stop serving ads or remove it altogether".

This isn't the first time companies have pulled support from YouTube in response to a major issue.

Nestle will revise its decision to pause advertising on YouTube "upon completion of current measures being taken by Google to ensure Nestle advertising standards are met", the Nestle representative said.