Coke launches new flavor: the first one in more than 10 years

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Set to hit shelves nationwide on Monday, February 25, 2019, the new creamsicle-themed flavor will be available in two options: Orange Vanilla Coke and Orange Vanilla Coke Zero Sugar.

"What we realized is that we had a diamond in the rough when we looked at our flavors portfolio".

Coca-Cola introduced flavors for its Diet Coke, including Blueberry Acai and Strawberry Guava, earlier this year, with other new flavors including Ginger Lime, Feisty Cherry, Zesty Blood Orange and Twisted Mango.

While reports suggest this is the first time the flavors will be available in the US, several people online have shared photos of the soda over the last two months claiming to have already tested it out.

What do you think about the new flavor?

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Just a year before that, Coke Zero underwent a relaunch.

"We wanted to bring back positive memories of carefree summer days". It's a way to encourage customers who are seeking more variety to stick with Coke rather than pick up a different soda, said Kate Carpenter, brand director for Coca-Cola Trademark, which includes Coke, Coke Zero and flavored Cokes.

"Like Coke Zero, Coke Zero Sugar is sweetened with aspartame and acesulfame K", they explained at the time.

The beverage company also experimented with Black Cherry Vanilla Coke and a coffee-flavor called Coca-Cola Blak, among others.

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