Aston Martin Lagonda All-Terrain Concept teased ahead of Geneva


Serving as their ultra-luxury division exclusively powered by electricity, the Lagonda brand is a step-up in opulence that comes with zero-emissions, more stylish designs and self-driving capability.

Aston Martin is getting serious about both making SUVs and electric vehicles.

The recent relaunch of the Lagonda brand by Aston Martin, as a luxury zero emission brand, the vehicle maker is following up last year's Vision Concept with an All-Terrain Concept.

Aston Martin Lagonda Global Holdings plc designs, engineers, manufactures, and sells luxury sports cars under the Aston Martin and Lagonda brands in the United Kingdom and internationally. It also allows Aston to develop electric cars while keeping its high-performance gasoline cars separate.

Get ready for an all-electric, super-luxury SUV with some serious British heritage, as Aston Martin promises a reveal of the off-roader that will relaunch its Lagonda nameplate.

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Though this incarnation of Lagonda is an all-new company, the brand itself has an extensive heritage. Gone was the traditional leather and wood; in its place, carbon-fiber shared space with ceramics, cashmere, and silk, together with hand-woven wool.

Based on the platform and electric tech of the Lagonda Vision Concept.

At the time, Aston Martin execs promised production cars as varied as sedans, coupes, and SUVs. Beyond that, what the All-Terrain concept looks like is anyone's guess. This darkened preview image of the front of the vehicle shows that the upcoming electric SUV has a clear visual link to the previous sedan concept. That auto utilized solid-state batteries, a 640km range, and wireless conductive charging. Its face looks similar to what we saw in a sketch Aston Martin created past year previewing Lagonda's first production model.

Aston Martin intends to put the concept that we will see in Geneva into production - the first of several models planned - including one that was previewed in Geneva previous year and was decidedly not an SUV.