Chrome's Ad Blocker Goes Worldwide in July


Google Chrome is expanding its ad blocking efforts worldwide on July 9, which will affect sites that repeatedly show disruptive ads. That capability will soon apply globally.

In doing so, it has come up with advertising standards based on the feedback of over 66,000 users, where some 12 types of ads on the web are considered "intrusive".

While Chrome will automatically filter ads on sites that fail their ad experience reports, users can ultimately decide if they see ads on blocked sites.

This new feature will begin rolling out from July 9th 2019, and will prevent advertisements that violate the Coalition for Better Ads' Better Ads Standards from appearing on sites regardless of which country you live in, or access the site from. That includes formats such as pop-ups, prestitials and auto-play video ads among others. In a blog post, Google revealed that the aforesaid guidelines identify 12 types of objectionable advertising strategies which publishers and advertisers should avoid, or else, the ads will be blocked.

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Chrome started blocking such ads back in February previous year while Google also put a halt to selling ads that violate the Coalition for Better Ads' guidelines and have a negative impact on the web browsing experience.

The initiative was put to action after Google joined the Coalition for Better Ads to improve the online ads, however, these changes were so far limited to US, Canada, and Europe.

"In the U.S., Canada, and Europe, website owners have successfully been able to make changes to the ads on their sites".

As Google has stated many times before, Chrome's built-in ad blocker aims to strike a balance between all-blocking ad blockers that hurt revenue for websites offering free content, and abusive sites that bombard users with intrusive ads without providing any meaningful content. Also, less than 1 percent of websites had their ads filtered out of millions of sites the company reviewed.