Instagram declares war on fake likes

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With people becoming increasingly willing to use services that allow them to get fake likes, followers, and comments, Instagram is finally taking action.

And Instagram knows that's a real issue for its platform - especially when things like the follower and like counts mean so much to users nowadays. The site states it's their "responsibility to ensure these experiences aren't disrupted by inauthentic activity". Dozens of companies openly advertise apps and services promising to let Instagram users quickly boost followers and likes, including Skweezer, Incentafan, Mr. Insta, Boostgram, and Turbo Like for Instagram.

Instagram will accomplish this through the use of machine learning tools built to identify such accounts.

"Starting today, we will begin removing inauthentic likes, follows and comments from accounts that use third-party apps to boost their popularity", Instagram said in a statement. The owners of the flagged accounts will be alerted of the deletion of all fake likes, follows, and comments. But it said they function by first convincing users to give up their username and password to their accounts.

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Instagram notes that some people that use these types of apps share their login details to score the extra attention.

These users are also prompted to change their password.

The announcement comes amid intense public scrutiny on Facebook, Twitter and other social media sites following revelations that Russian intelligence operatives used false accounts to published inaccurate reports in a bid to influence the 2016 presidential election.

"These new measures will be ongoing, and accounts that continue to use third-party apps to grow their audience may see their Instagram experience impacted", the social media service said, without elaborating.

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