Iceland's main Christmas advert has been banned from TV as it is judged to be too political.
"We got permission to use it and take off the Greenpeace logo and use it as the Iceland Christmas ad".
But the animated advert, which tells the story of a young girl who discovers an orangutan - called Rang-Tan - making a mess in her bedroom, has fallen foul of the Broadcast Code of Advertising Practice and been pulled.
A fifth shared: "I don't shop at Iceland but it's terrible to think that this advert was banned simply because they aim to remove palm oil ingredients from their products".
Just think about the hype around John Lewis - people actually sob at that shit.
You were getting so weighed down with Christmas sandwiches, pumpkin spice lattes and Primark jumpers that you forgot all about palm oil consumption.
Palm oil is a highly controversial ingredient, with green groups accusing suppliers of the widely used commodity of fueling deforestation in South East Asia, leading to increased greenhouse gas emissions and habitat loss.More news: 'Oldest animal painting' discovered in Borneo
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The colours fade to black and white and show bulldozers flattening trees and chasing Rang-Tan and her mother.
"This was a film that Greenpeace made with a voice over by Emma Thompson", said Iceland founder Malcolm Walker.
Iceland Foods official Twitter account shared the clip alongside the caption: "You won't see our Christmas advert on TV this year, because it was banned". "Our commitment to help protect the home of orangutans remains extremely close to our hearts".
Iceland are the only major United Kingdom supermarket offering palm free mince pies this Christmas.
Iceland said that it would have committed more than £500k of media spend to the advertising campaign.
It was hoped that the advert would improve shoppers' understanding of the widespread rainforest destruction for palm oil production, which appears in more than 50% of all supermarket products. "We are proud to be encouraging consumers to make more sustainable choices, even without the support of TV advertising, ahead of the Christmas shopping season".