Chrome 71 to Block All Ads on Sites That Serve Abusive Experiences


"In fact, more than half of these abusive experiences are not blocked by our current set of protections, and almost all involve harmful or misleading ads", writes Google product manager Vivek Sekhar.

This will include sites with pop-ups and new window requests which do things like redirecting pages.

With the change, Google is targeting the worst of the worst: Ads that trick users into opening new tabs or download shady files without permission.

Of course, it's more likely Chrome 71 will block nasty adverts served from outside Google's network, so the Chocolate Factory won't really lose any cash, anyway - though, those running the scummy ads will see a fall in clicks. Sites with known abusive behavior will have all ads blocked in the Chrome browser automatically.

Malware or Unwanted Software Ads or page elements that promote, host, or link to malware or unwanted software that may be installed on your users' machines. Site owners will have a 30-day window to fix experiences flagged by the report before Chrome removes ads.

Any website that persistently features any of the above "abusive experiences" will be added to a blacklist and have its ads removed when loaded inside Chrome.

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"We've learned since then that this approach did not go far enough", said Vivek Sekhar, Product Manager for Google.

Google explained: "Last year, after hearing from Chrome users, we launched a set of user protections against "abusive experiences" - experiences created to intentionally mislead and trick users into taking action on the web".

Users will be able to turn off this filter to make the ads return to them, but they'll remain blocked at default otherwise.

Website owners can visit a section inside the Google Search Console named Abusive Experiences Report, to check if Google has seen any "abusive experiences" on their sites.

Google monitored the effectiveness of the implementation in Chrome and revealed yesterday that Chrome caught only half of the abusive experiences with the implemented set of protections.