Increase the amounts of plastics reused or recycled into new packaging or products.
Dame Ellen MacArthur, founder of the Ellen MacArthur Foundation, stressed that while plastic clean up initiatives are now needed to protect the oceans, it is also vital to stop plastic pollution at "source". "We would like to invite our clients, brands, and other stakeholders to work with us to make the plastics economy truly circular", says Robert Taylor, Sustainability Director, UPM Raflatac.
All promised that 100% of their plastic packaging would be reused, recycled or composted within seven years.
More than 250 organisations have signed up to the Global Commitment, including business giants such as Danone, Unilever, Mars, PepsiCo, The Coca-Cola Company and L'Oreal. Businesses that sign the commitment will publish annual data on their progress to help drive momentum and ensure transparency. Individual targets within the commitment were set, and the collective ambition among signatories will grow with time.More news: Inexperienced Lakers starting to wear on LeBron
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UNEP has estimated that if current pollution rates continue, there will be more plastic in the sea than fish by 2050, as 8 million tonnes of bottles and waste enter the oceans each year. The foundation said five venture capital firms have pledged more than $200 million toward creating a circular economy for plastics.
The pledge is part of a larger goal to curb plastic waste pollution, which has become a unsafe concern.
Central to the commitment ― and to dealing with this pollution crisis ― is the need to eliminate the plastic we don't need: the throwaway straws, cutlery and cups, the unnecessary packaging and items that can be replaced with better alternatives. We want to act and lead by example.
Apart from manufacturers the list of signatories includes NGOs, financial institutions, and universities.
The aim is to combat plastic waste pollution, which is harming the seas. The New Plastics Economy Global Commitment is the most ambitious set of targets we have seen yet in the fight to beat plastics pollution.
The company is also stimulating demand for collecting and recycling, contributing towards its toothpaste tubes and toothbrushes being collected, and reusing the plastic to create spanners to open bulk containers, reducing the use of virgin plastics.