The bigger question is whether you consider the iPhone XR's $750 a reasonable price for a new iPhone that isn't its top flagship.
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Overall, then, TechRadar's Gareth Beavis concludes that the iPhone XR is likely going to be Apple's "volume driver" over the next year in terms of sales, and especially so in the Asian market, which may go to explain the slightly odd, larger than XS screen.
The iPhone 6S and 6S Plus were unveiled in 2015 and it was evident Apple would kill the handset sooner or later.
Up until Wednesday, Apple was selling the iPhone 6s for $US450, and the iPhone 6s Plus for $US550.
It's surprising that Apple discontinued the iPhone SE, since it's only a 2-year-old phone, and Apple just gave it an upgrade last year. The company removed the headphone jack in its iPhones starting with the iPhone 7 and said that it believed the future of audio centered on wireless technology.
Design-wise TechRadar's Gareth Beavis says that next to the iPhone XS the new iPhone XR is "not quite as attractive", pointing out its thicker bezels and drawing your attention to the fact that its edges aren't made out of the same premium-feeling materials. One would expect Apple to discount the phone rather than eliminate it altogether. The price for the iPhone XS starts at $999 for the 64 GB model and goes up from there for 256 GB and 512 GB.