Water kills more people in hurricanes than wind, and he said it will still be an extremely risky storm for rain and storm surge.
Mr Cox was reportedly one of the last members of the newsroom to stay behind to keep residents "up to date" on Hurricane Florence.
So how are these people preparing?
Forecasters say the storm is likely to remain constant in strength, weakening only after the center of the storm moves inland. "Follow advice from [your] local government officials", reads the latest update from the National Weather Service in Charlotte. "Now it's just taking the brunt of the storm".
Waves almost 30 foot high have been recorded off the North Carolina coast as Hurricane Florence approaches the east coast of the United States.
More than 60 people had to be pulled from a collapsing motel at the height of the storm, and many more who defied evacuation orders were hoping to be rescued.
What started as a Category 4 hurricane is now Category 1 as of Thursday night, but the National Hurricane Center continues to urge people to be wary of the severe weather that is pummeling the area.
National Hurricane Center: Florence about to make landfall in N. Carolina causing life-threatening storm surge.
"The larger and slower the storm is, the greater the threat and impact, and we have that here", NHC Director Ken Graham said on Thursday.
"Don't relax, don't get complacent", North Carolina Gov. Roy Cooper warned.
"It's been really nice", Nicole Roland said.More news: Hundreds more flights canceled as Florence nears the Carolina coastal area
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As of 5 p.m. Thursday, Florence was centered about 100 miles southeast of Wilmington, North Carolina, where its forward movement slowed to 5 mph. Hurricane-force winds extended 90 miles (150 kilometers) from its center, and tropical-storm-force winds up to 195 miles (315 kilometers).
Forecasters' European climate model is predicting two trillion to 11 trillion gallons of rain will fall on North Carolina over the next week, according to meteorologist Ryan Maue of weathermodels.com. That's enough water to fill the Empire State Building almost 40,000 times.
Hurricane Florence is predicted to bring "catastrophic flash flooding" to parts of North and SC, along with strong winds and a massive storm surge. "More are on the way to help us".
The hotelier lifted its ban on pets and eliminated cancellation penalties this week, joining other chains such as Motel 6 and Marriott International, which also waived parking costs in the affected areas. "So far, the power is on - Waffle House is open". HO/AFP/Getty Images In this September 12, 2018 photo provided by NASA, hurricane Florence churns over the Atlantic Ocean heading for the USA east coast as seen from the International Space Station. He added later, "Most of the fatalities in these tropical systems is water". "It's a big one", he said at the White House. "A hurricane is like a forced vacation that you might not be able to afford".
It's unclear exactly how many people fled ahead of the storm, but more than 1.7 million people in the Carolinas and Virginia were warned to clear out.
State Health and Human Services Secretary Mandy Cohen said driving through floodwaters was a leading cause of death during Hurricane Matthew in 2016. "Someone is driving up a horse".
"We're not the Grand Hyatt, but it's an option for people", said Mr. Brady, who thanked everyone for the comments on his post, which has been viewed nearly 1 million times.
Tranters Creek near Washington, North Carolina is experiencing minor flooding, and the town is suffering as a result.
Community members took in 20 dogs and 61 cats by Thursday night, said the manager, hanging up the phone to begin laying sandbags outside the building.
He said if something catastrophic happens to his home, he plans to make his way to a neighbor's house.
"It doesn't matter how much money you have or how many generators you have if you can't get gas", she said.