Goldman Sachs analyst thinks $749 iPhone XR is too cheap

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The story that got us to this point is actually rather long, and it involves Apple slowing down phones with old, worn out batteries to prevent random crashing. iPhone users naturally didn't take kindly to that remote throttling, so Apple made a decision to extend an olive branch to them and cut the price of battery replacement for the entirety of 2018.

Battery replacement for an out-of-warranty iPhone in the X line - which includes the original 2017 iPhone X - will cost $69 next year, the site noted after Wednesday's unveiling of the newest iPhones. The iPhone 7 now starts at £449/$449, and the 7 Plus at £569/$569.

Apple previously included a lightning to USB cable, USB power adapter, headphones for use with a Lightning connector and a dongle in the box containing a new iPhone. Features like post-editing Depth Control and Smart HDR will also be supported on the iPhone XR.

This is the new iPhone for "regular folks" who don't see their iPhone as a status symbol or sweat details like a stainless steel body or 512GB of storage for photos and videos. But remember, Apple used LCD screens up until last year's iPhone X, so longtime fans shouldn't feel the need to rebel.

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The first one is about the iPhone XS, XS Max and XR and showcases all the important features of the handsets - displays, cameras and design.

Single rear camera lens instead of two: This is a big one.

The company said the new iPhones would start at USD 750, USD 1,000 and USD 1,100. iPhone XS and iPhone XS Max will be available for pre-order beginning Friday, September 14 and in stores beginning Friday, September 21.

Battery life: We can't say for sure until we test all three new iPhones, but the iPhone XR might have longer battery life than the iPhone XS and iPhone XS Max. If you're an iPhone 6s devotee, you can still buy the devices through your carrier, or find refurbished versions online. "I think, by far, the best-selling iPhone product over the next year is going to be the iPhone XR".

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