Audi unveils an electric SUV and it's taking deposits now

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Audi has unveiled their electric SUV called the e-tron which has a starting MSRP of $74,800.

The investment firm estimates that Audi will sell 70,000 e-Trons per year when it starts deliveries by the beginning of the second quarter 2019. It is among a volley of electric vehicles coming from Volkswagen AG brands, along with other European premium brands consisting Mercedes-Benz, BMW, Volvo Cars and Jaguar Land Rover.

"I want Audi to be the number-one electric vehicle seller in America over the long term", Audi of America President Scott Keogh told Reuters in an interview on Monday. The e-tron is 5 inches (13 cm) shorter than the Tesla Model X, and it has conventional doors.

All e-tron models are powered by dual electric motors (one at each axle for quattro all-wheel drive) and a 95 kWh battery system. However, like all electric vehicles, the e-tron will boast nearly immediate torque, boosting its sporty feel. The e-tron's MMI infotainment system has even been fully integrated with Amazon's Alexa digital assistant, so drivers can use voice commands to listen to music, control connected home devices or use Alexa skills as they would on their home-based Alexa-enabled device.

On price, it's tough to ignore that Audi customers can expect to spend less than $90,000 for a top-of-the-line e-tron, according to Audi, compared to a top-range Model X. It's not immediately known how much you'll shell out when available options are added. That technology can't come to the USA until receiving approval from federal regulators.

During the evening of Monday, Sept. 17, a total of 850 Intel drones played a critical role in a grand multi-media experience that greeted 1,600 guests from around the world as they traveled by boat from the Embarcadero to Richmond's historic Craneway Pavilion for the global reveal of the e-tron.

The Audi e-tron will come to the UK in early 2020 for around £70K
The Audi e-tron will come to the UK in early 2020 for around £70K

Amazon's partnership with Audi to provide home charging systems is the first time the online retailer has struck such a deal with an automaker.

The e-tron ticks all of the right boxes for a next-generation, all-electric luxury SUV. Electrify America plans to have 2,000 chargers installed by mid-June next year.

At this stage no word on when other regions across the globe will be able to drive the Audi e-tron.

The German brand says its new electric SUV is powered by two electric motors that are "locally CO2-neutral and virtually silent".

In the E-Tron, the driver will be able to select how aggressively the auto uses this system, allowing for "one pedal" driving in which taking pressure off the accelerator pedal will slow the vehicle to a full stop using only the motors.

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