Apple's greatest magic trick: A $749 iPhone is now "cheap"

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While there are some compromises compared to the iPhone XS - which showed during our brief hands-on time with the phone - the XR's strong core hardware specs and more everyday price signal the sea change in Apple's strategy.

The tech giant unveiled three new phones at an event in Cupertino, California, on Wednesday, launching two main versions, the iPhone XS and XS Max, and notably, a third cheaper model iPhone XR.

The first phone to introduce the dongle was the iPhone 7, in which the 3.5mm headphone jack was ditched in favor of the proprietary Lightning cable.

This is the new iPhone for "regular folks" who don't see their iPhone as a status symbol or sweat details like a stainless steel body or 512GB of storage for photos and videos. The iPhone XR surprisingly includes numerous same capabilities as the iPhone XS, with the most significant differences being the LCD display and a single-lens camera system. The Xs and Xs Max both feature OLED screens, while the 6.1-inch XR uses a Liquid Retina display with LCD technology.

The two phones are nearly identical in design and features, with the XS being a refinement of last year's phone.

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The iPhone Xr goes for $749, the iPhone Xs starts at $999 and the iPhone Xs Max begins at a whopping $1,099. Side by side, the iPhone XR screen looks duller and less pin-sharp. Apple gave us cryptic guidance like "it lasts 90 minutes longer than the iPhone 8 Plus".

This model is the direct replacement for last year's iPhone X so, for comparison, Apple's former flagship has an average multi-core score of 10116 and a single core score of 4208.

We also got a 108 second recap of the event that highlights all the key moments. But beware that if you're planning to buy an iPhone 8, it won't come with a dongle, either.

Overall, then, TechRadar's Gareth Beavis concludes that the iPhone XR is likely going to be Apple's "volume driver" over the next year in terms of sales, and especially so in the Asian market, which may go to explain the slightly odd, larger than XS screen.

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