Earlier today, the company's website product sitemap leaked names for iPhone XS, iPhone XS Max and iPhone XR.
Of the other devices, the Apple Watch 4 is also expected to come with a lot of improvements over the predecessors including the display size, more real estate, click-free buttons and more.
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Rival Samsung Electronics Co Ltd has a few models that cost almost as much as Apple models, but the bulk of its line-up, like that of other phone makers, consists of cheaper models. This is an inch bigger than the current iPhone 8 Plus.
Two of the iPhone models predicted to debut on Wednesday were expected to have prices higher than the iPhone X, which has been a hot seller.More news: Meghan Markle's sister compares her to Donald Trump
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The culture-changing company behind the iPod, iPhone and iPad hit a historic milestone last month, becoming the first private-sector company to surpass $1 trillion in market value.
Google is also expected to announce a new version of its Pixel smartphone when it holds its own event in October.
The sequel to the last year's iPhone X is likely to be the iPhone XS with a 5.8-inch OLED screen and its price could be $899.
Apple's most anticipated keynote of 2018 is finally here and thanks to a bevy of leaks, it might be short on surprises.
Apple has also improved the camera system, as the iPhone Xs will ship with a 12-megapixel wide angle camera with an all new sensor (f/1.8), a 12-megapixel telephoto camera (f/2.4), and improved True Tone flash. And while there are plenty of rumors, one thing is certain: They'll all be expensive.
This year, Apple is making it easier than ever before to watch the Apple iPhone event. The larger device will allegedly be known as iPhone Xs Max as per past leaks.