Rodrigo Duterte, clad in a white hard hat, watched as the illegally imported vehicles were destroyed by a bulldozer at a ceremony in Cagayan Province.
Since becoming president in 2016, Duterte has waged a bloody war on drugs and crime - two main tenets of his campaign.
"I did this because you have to show to the world that you have a viable place of investment and business".
"And the only way to show it is that you are productive and that you have the economy, to absorb the productivity of the population, ' Duterte said, adding that the first step would be to 'establish law and order" across the Philippines. The cars are reportedly part of the second batch to be officially destroyed in recent times.More news: Samsung Promises ‘Reasonable Price’ For Galaxy Note 9
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Over $5.5 million worth of cars and motorcycles were destroyed at the customs yard in Port Irene under the watchful eye of President Duterte as heavy construction equipment was driven over them.
In a speech prior to crushing the vehicles, Duterte said: "Breaking up the contraband vehicles is the proof that these operations will not be allowed here in Cagayan". Before he took office, the government was permitted to sell the illegal cars, making a profit.
Together, the 68 cars and eight motorbikes were valued at around 298 million Philippine pesos ($5.6 million/£4.3 million), according to a press release from the Philippines government. Duterte's policies are controversial, especially with his fight against drugs where thousands of suspected drugs dealers have been killed by the government raising questions about human rights violations.