While this is only available in New Jersey initially, the legalization of sports betting is certainly on the horizon in dozens of other states in the very near future. "With casino and poker already, expanding into sports means that betting fans can enjoy all we have to offer". And welcome the first surprise platform to go mobile: DraftKings.
DraftKings isn't the only new player to enter New Jersey's sports betting industry. The two companies signed a deal less than two months ago. With the app, bettors will be able to take part in i-play and access cash-out features that have been used in Europe's mobile betting market for over a decade.
The first two weeks of legalized sports betting in New Jersey in the second half of June generated over $16 million in wagers, $3.5 million in revenue and $294,000 in taxes, according to a July 12 report from the state Division of Gaming Enforcement.
Subject to regulatory approvals, the company anticipates providing a wide range of betting products including in-play wagering, bespoke accumulators and live streaming, as well as an ecosystem of free-to-play products and promotions and sports content.
Kambi CEO Kristian Nylen said: "Today marks the start of an exciting new chapter for Kambi, creating history with our partner DraftKings by processing the first online wager outside of Nevada following the repeal of PASPA".
Kevin Ortzman, who runs Caesars Entertainment's three Atlantic City casinos, said sports betting will bring a new customer through the doors, and soon, online.More news: 'American Horror Story' Renewed for Season 10
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On Wednesday, Mississippi became the third state to begin offering sports betting since the U.S. Supreme Court struck down the Professional and Amateur Sports Protection Act of 1992 in mid-May. The waiting period has passed, and operators are waiting to gain approval from the DGE to get started with online/mobile offerings. The company is one of several that already offers services internationally and is working their way into the United States now that the activity has been legalized.
The sportsbook application from DraftKings is offered via Android and Apple devices, varying from the daily fantasy sports product of the company.
New Jersey sports betting apps will use geolocation to require that all mobile bets are placed from within state lines.
Another user-friendly perk to this new app is that it'll be linked directly to your current DraftKings account.
The Meadowlands, which began sports betting July 14, took in almost US$3.5 million in sports bets during its first nine days of accepting such bets. However, an account can be opened and deposited or withdrawn from via any location.