Netflix is testing video ads that play between episodes

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A company spokesperson said that the videos are not ads or commercials, but personalized recommendations for other shows and movies that appear on Netflix.

Netflix has confirmed a major change to its video-streaming service, effective as of this week for at least some users: video ads for other Netflix series between episodes.

"A couple of years ago, we introduced video previews to the TV experience, because we saw that it significantly cut the time members spend browsing and helped them find something they would enjoy watching even faster", Netflix's statement says. Netflix has touted its ad-free experience for the users until now which has been one of the positive aspects of the media service platform.

How would you feel about Netflix potentially introducing ads? The ads played are full-screen videos and are personalized as per the user featuring content which Netflix would have suggested the user otherwise on the platform's interface such as on a row of recommendations.

Netflix has shared an official statement about the ads, saying it's doing it to better understand which shows users might like and help them more easily find new content.

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Reactions began pouring in on the Netflix subreddit, and a lot of them are extremely angry about the prospect of ads being introduced to Netflix.

That's the question raised by a few Netflix global subscribers who saw ads promoting other shows on the streaming service after watching an episode of a different show.

We haven't personally witnessed this yet, but a reddit thread is fired up about the test - With several users voicing their anger and frustration.

It is testing out video promotions between episodes and movies.

TechCrunch reached out to Netflix for a comment on this, and the company informed the publication that this is one of hundreds of tests that it is now running on its platform. The ad featured a timer on the corner, similar to YouTube ads, but users weren't given the option to skip. Many threatened to quit Netflix if the company adds commercials. They can be skipped. This is only natural seeing as Netflix is a paid service to begin with, which many people relied on precisely to avoid this kind of unwanted content.

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