Epic Will Keep Fortnite Off Google's Store to Make More Money

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The company is bypassing Google's Play Store for financial reasons as well as to have a "direct relationship" with its customers.

It's also worth mentioning that Fortnite has also been globally successful on all platforms from a monetization perspective by managing to claw in over $1 billion in revenue for Epic Games. Shortly after its iOS release, the game has raked in millions of dollars in revenue. But on open platforms, 30% is disproportionate to the cost of the services these stores perform, such as payment processing, download bandwidth, and customer service.

Epic Games, the developer of Fortnite, has announced that it will not be releasing the Android version of its game on the Google Play Store.

The 30% store tax is a high cost in a world where game developers' 70% must cover all the cost of developing, operating, and supporting their games. Sweeney also explains that consumers will benefit from the competition of software sources on the platform.

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There typically isn't so much news surrounding a game's launch for Android, but this is Fortnite, now the world's most popular game. "There's a rationale for this on console where there's enormous investment in hardware, often sold below cost, and marketing campaigns in broad partnership with publishers". That allows Epic to make more money on each purchase in the free-to-play game, but it means that users will have to go through a somewhat unconventional process to download and install it.

Ars was unable to confirm the legitimacy of the image, but XDA's report cites the final sentence, about app installation, by reprinting the source code that it pulled up on Sunday. Lastly, he states that Android's permission system will help protect users by informing them of what an app will be allowed to do. Sweeney thinks that all operating systems should provide security this way, rather than allowing a single store owner to decide what users can or cannot install.

Epic Games isn't giving a definitive release date for the game but it's widely tipped among the tech press that it will launch with a period of exclusivity on the Samsung Galaxy Note 9 smartphone.

After that yet-unknown length of time, the game will likely be available for all gamers regardless of their device.

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