Desktop Ads Dominate Amazon Ad Impressions on Prime Day

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Amazon India said it saw a surge in Prime subscriptions from several days before the sale, stating that more new Prime members joined the programme in the one week leading up to Prime Day than any week since the launch of Prime in India. Some 83% said it influenced their decision to shop that day on Amazon. Haq Se Single, Chacha Vidhayak Hain Humare, and hit Bollywood movies Padmaavat and Sonu ke Titu Ki Sweety, have been particular hits on-demand, said Amazon.

The company did not provide total sales figures for the event, which was open only to members of its Prime subscription service across 17 countries, up from 13 previous year. Browse the entire Prime Day sale on.

Millions of people are anxiously awaiting packages after placing orders on Amazon Prime Day. 57% of consumer electronics shoppers were planning to make that purchase on Prime Day and 24% indicated they had been planning to wait three or more months to make that same purchase, indicating that Prime Day accelerated the purchase cycle for these products.

Amazon claimed that this year's Prime Day (July 16) was the biggest shopping event in Amazon history, with over 100 million products sold - despite the website's temporary crash on Monday afternoon.

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Amazon said its sales topped those for the Prime event a year ago as well as those for Cyber Monday and Black Friday, but it gave no breakdown of the value of sales or of the scale of discounts it had applied. Prime members can watch anytime, anywhere via the Prime Video app on Android and iOS phones and tablets, select Smart TVs, game consoles, Fire TV stick, Apple TV 3 or 4 or online at www.primevideo.com . Amazon Prime Day is an increasingly significant online sales day for Amazon.

"This has been a growing change in Amazon's business model because today, it's not enough for retailers to compete only online".

The company is hailing it as the "biggest global shopping event", with customers purchasing over 100 million products.

"In just four short years, Prime Day has established itself as a retail phenomenon", says Peter Greene, Practice Director of Consumer Durables at InfoScout. These shoppers also complete in-the- moment surveys to more fully explain the "why behind the buy".

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