IHOb: International House of Burgers


The name change won't last that long, and most of the restaurants will still go by IHOP, but the company changed signs and its Twitter handle.

You can't pull off a publicity stunt like the International House of Pancakes' name change to International House of Burgers and not catch some grief from your rivals. IHOP's new marketing campaign is aiming to erase the idea that the restaurant is only for breakfast. "The IHOP Culinary team took the creation of these Steakburgers as seriously as we take innovation around our pancakes, which means they're soon to become world famous, too". The flagship IHOb location is in Hollywood, California. The temporary shift is turning out to be an effective publicity stunt aimed at advertising the restaurant's new burger menu.

"Obviously, IHOP-hob wanted to be known for something other than breakfast or the place you pull off the highway to go to the bathroom", he said. Many on social media guessed that it would be "breakfast", "bacon" and yes, some got it right with burgers.

Chiquita even got in on the act, saying that the B should stand for bananas. In other words, the B in IHOB clearly doesn't stand for booze.

Rebelez is not anxious about people being disappointed.

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IHOP is hoping burgers will make its bottom line sizzle.

More Money: McDonald's: You buy more from touch-screen kiosks than a person. "They had fun for a week trying to figure it out", Rebelez said.

Big Brunch: Hickory-smoked bacon, fried egg, potato, American cheese and a "delicious new signature burger sauce". "Burgers are the most consumed entree item for men, women and children in America", he continued, adding that "it made sense to start with burgers'".

"Why is ihop going thru a mid life crisis", tweeted another.