Although the YouTube Music app has been around for a while, Google has chose to reshape it as "a new music streaming service made for music on top of the magic of YouTube: making the world of music easier to explore and more personalized than ever".
Google has been packaging Google Play Music with YouTube Red, the subscription video service for original and premium content from popular YouTube creators, for some time now. If it's uninterrupted video viewing you want, you will need a YouTube Premium subscription. Let us check out what is exactly going on the offline site.
The past several months have been rife with rumors about Google's plans to revamp its music service as a way to compete more aggressively with Spotify and Apple Music, now the towering figures of music streaming.
YouTube has been at odds with the music industry for years, said Rob Sanderson, an analyst at MKM Partners. It's the YouTube appeal.
"Google has an advantage given YouTube's more than a billion users and viewers". Another person said the company will also buy TV ad spots to run during major live sports events, like recent promotions for the YouTube TV service. YouTube Music isn't out to replace it.
Still, quest for more? Along with this, the tech media giant has also made some changes to the YouTube Red. But that does mean Google Play Music, for now, will remain unaffected. The home screen will dynamically adapt to the listener's preference. To differentiate itself from the leading music-streaming apps, YouTube is playing up its exclusive content and personalised recommendations. The listeners will able to enjoy YouTube Music for free, and of course, it will be full of advertisements.
YouTube Music will borrow the Spotify model and offer a free, ad-supported tier as well as a premium version. The paid subscription also permits background listening and downloads. For now, it still exists, though its future is quite skeptical.
The move enables the Google-owned service to separate its paid, premium video plan from the music service, offering a variety of free and paid options.More news: Guardiola's new Manchester City deal makes him Europe's highest-paid manager
More news: JD(S) and Congress MLAs shifted to hotel Park Hyatt in Hyderabad
More news: YouTube to start new music streaming service on May 22
"This will be the biggest marketing spend YouTube has done to-date", T. Jay Fowler, a product director for YouTube Music, told Bloomberg News.
YouTube Red Becomes YouTube Premium! It's now YouTube Premium.
YouTube Premium Subscription Plan.
Google have said they will continue to expand their Originals section with new dramas, comedies and reality shows. Monthly charges apply for YouTube Red membership outside of trial periods. Music YouTube Music Premium will cost subscribers $10 per month.
They wish to brand YouTube as the users' one-stop destination for all sorts of digital entertainment, and a very strong step has been taken in the regard.
Oh, and speaking of YouTube Red: it's gone now. Do it now at a reduced price.
Reports say the app will launch May 22 in the United States, South Korea, Mexico, Australia, and New Zealand.