Collected below are some of the most interesting and compelling videos released over the last week.
YouTube is adding a new music ID feature. It's how the platform finds and blocks copyrighted material uploaded without permission. Spotify and YouTube mostly limit this feature to songwriters and producers (as opposed to TIDAL, who began listing full credits in December); it remains to be seen whether they will expand this feature further in the future.
"YouTube is committed to providing recognition to all of the people who contribute to the creative process, and this is just the beginning".
YouTube today made a positive move with the creator community by dramatically expanding music credits on the platform.
This is all part of YouTube's move to increase the value of music on their platform after repeated criticism from the industry. This is due to the overall lack of online data, but new partnerships between labels, streaming services, publishers, and licensing societies are helping alleviate this. That being the case, the implementation of "Music in this Video" is still a net positive for all those concerned.More news: Nadal cruises into Italian Open third round, Thiem exit
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And for users, "when a song catches your ear in a video, you can now learn more and dive in deeper by following a link to the official video when available to discover even more about the creators of the song you're digging".
On May 10, YouTube announced changes to several of its global charts, including for top songs, top artists and top music videos.
Björn Ulvaeus, songwriter, said: "The songwriter is every bit as important as the artist and deserves recognition".
Robert Ashcroft, CEO, PRS For Music said: "Unlike with CDs, and LPs before that, songwriters are not generally credited for their work on digital services and platforms; I welcome the steps that YouTube is taking to right this wrong and look forward to supporting their efforts on behalf of all our members".