An electric option will be available in each Audi model series in a move which is expected to see one in three customers choose an e-model within eight years. It has the intentions of tapping into new revenue sources, improving economic structures and accelerating the corporate transformation regarding new business models to considerably increase the scope for investment. By 2025, approximately €40 billion (Rs 319,841 crore) is to flow into strategic areas such as e-mobility, autonomous driving and digitization.
Rupert Stradler, Chairman of the Board of Management of Audi AG said, "Some years ago we started with the idea of the R8 e-tron, and we developed prototypes and tested the technology". "In electric mobility, we want to become the number one among the premium manufacturers". "At the same time, we are approaching the climax of the biggest model fireworks in our company's history and are entering the age of electric mobility with the Audi e-tron".
As a first step, the company announced that it will reveal the production version of its new e-tron electric SUV on August 30. This also encompasses investment in the German plants in Ingolstadt and Neckarsulm as well as clarification of job security until the end of 2025.
According to reports, the unveiling of the final production version of the fully electric e-tron SUV is scheduled to take place on the occasion of the Audi Summit which will be held in Brussels, Belgium, on August 30, 2018. Convincing buyers of premium cars to switch over from internal combustion to electric boogaloo is no small feat, but with the passing of time, Audi and the rest of the automotive industry are certain to pull it off. Collaborations between companies such as this, reduce development costs substantially. This transforms into a reduction in the development costs and a faster availability of choice for the customers.More news: 63rd Eurovision Song Contest Grand Final line-up complete
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In fact, Audi has set the rather ambitious goal of selling 800,000 electrified cars by then. Audi's objective is to make all of its production sites worldwide Carbon dioxide neutral by 2030. Audi is making a significant contribution to that development through the Ionity joint venture. Before the end of this year, the two high-end SUVs, the Q8 and the Audi e-tron, will extend the Four Rings' product offering in this prestigious segment.
For the first time, the production version of the e-tron prototype offers Audi customers the possibility to flexibly book functions such as driver assistance systems or infotainment features also after the vehicle is bought.
The world's third-largest luxury-car brand expects to generate operating profit of 1 billion euros ($1.2 billion) in 2025, the Volkswagen AG unit said Tuesday.
"Just in time for the 50th anniversary of Vorsprung durch Technik, we will also present our first autonomous electric vehicle based on our Audi Aicon show auto in 2021".